Business

Privacy Policy

Effective Date: March 03, 2025
Last updated: March 12, 2025

1. Introduction

Trusty Marketing Services - FZCO ("we", "our", or "us") is committed to protecting the privacy and personal data of our users. This Privacy Policy outlines how we collect, use, store, share, and protect your personal information when you use our website or services.

This policy applies to:

  1. Visitors and users of our website and platform.
  2. Customers who subscribe to our services.
  3. Individuals who interact with us via email, phone, or social media. By using our services, you consent to the collection and processing of your data as described in this policy.

2. Information We Collect

2.1. Personal Data We Collect

We may collect the following types of personal data:

  1. Identity Data: Full name, nationality, date of birth.
  2. Contact Data: Email address, phone number, postal address.
  3. Financial Data: Payment details, transaction history, invoicing details.
  4. Technical Data: IP address, browser type, device information.
  5. Usage Data: Pages visited, time spent, clicks, preferences.
  6. Marketing & Communication Data: Preferences for receiving marketing materials, survey responses.

2.2. Data Collected Automatically

We automatically collect certain data using cookies, tracking technologies, and analytics tools to enhance user experience and improve our services. More details on this are provided in Section 11 (Cookies & Tracking Technologies).

3. Legal Basis for Processing

We process personal data based on the following legal grounds:

  1. Contract Performance: When necessary to provide our services.
  2. Legal Obligation: To comply with applicable laws and regulations.
  3. Legitimate Interest: For fraud prevention, security, and service improvements.
  4. Consent: For marketing communications and optional data processing (users can withdraw consent anytime).

This processing aligns with UAE Personal Data Protection Law (PDPL) and international privacy laws (GDPR, CCPA).

4. Children's Privacy

Our services are not intended for individuals under 18 years old. We do not knowingly collect personal data from children. If we become aware that a minor has provided personal data, we will take appropriate steps to delete such data.

5. International Data Transfers

We may transfer and process your data outside of your country of residence, including to third-party service providers, cloud storage, or analytics providers. All transfers comply with applicable data protection laws, ensuring your data remains secure.

6. User Consent & Preferences

You can manage your data preferences, including:

  1. Opting out of marketing communications.
  2. Managing cookies and tracking settings.
  3. Requesting access, deletion, or correction of personal data.

These preferences can be updated through your account settings or by contacting us at support@checktrusty.com.

7. How We Use Your Information

We use your data for the following purposes:

  1. Service Delivery & Customer Support: Processing payments, providing requested services, handling inquiries.
  2. Website & Platform Optimization: Improving user experience, analysing trends, monitoring security.
  3. Marketing & Promotions: Sending newsletters, promotional offers (subject to consent).
  4. Legal Compliance & Fraud Prevention: Preventing fraud, complying with financial and data protection regulations. We do not sell or rent personal data to third parties.

8. Data Sharing & Disclosure

We may share personal data with trusted third-party service providers, strictly for operational and legal reasons, including:

  1. Cloud Storage & Hosting Providers (e.g., AWS, Google Cloud).
  2. Payment Processors (e.g., Stripe, PayPal).
  3. Marketing & Analytics Providers (e.g., Google Analytics, Meta Pixel).
  4. Regulatory & Law Enforcement Agencies (where required by law). All third-party partners must comply with strict confidentiality and security obligations.

9. Data Security Measures

We implement advanced security measures to protect your data, including:

  1. SSL/TLS encryption for secure transactions.
  2. Multi-Factor Authentication (MFA) for account access.
  3. Regular security audits to detect and prevent data breaches.
  4. Restricted access to personal data on a need-to-know basis.

However, no system is 100% secure, and we encourage users to take precautions when sharing sensitive data.

10. User Rights & Requests

You have the right to:

  1. Access your personal data (request a copy of stored information).
  2. Correct inaccuracies in your data.
  3. Request data deletion ("Right to be Forgotten").
  4. Restrict or object to processing (e.g., opt-out of marketing).
  5. Request data portability (receive your data in a transferable format).

To exercise these rights, contact us at support@checktrusty.com. We will respond within 30 days in compliance with UAE PDPL and GDPR.

11. Cookies & Tracking Technologies

We use cookies and similar technologies to improve your experience. These include:

  1. Essential Cookies: Necessary for platform functionality.
  2. Analytical Cookies: Used to measure website performance.
  3. Advertising Cookies: For marketing and personalized ads.

User Control: You can disable cookies via browser settings or through our Cookie Preference Center.

12. Governing Law & Dispute Resolution

12.1 This Privacy Policy is governed by United Arab Emirates laws and regulations.

12.2 Jurisdiction: All disputes shall be resolved exclusively by arbitration at the Dubai International Arbitration Centre (DIAC), in accordance to DIAC Rules, as specified in the user agreement.

Note: We do not allow forum shopping, so users cannot choose between court and arbitration

13. Retention Period & Data Deletion

We retain your data only as long as necessary to fulfil our legal and business obligations:

  1. Account Data: Retained as long as your account is active.
  2. Transaction Data: Retained for at least 5 years for legal compliance.
  3. Marketing Data: Retained until you opt out.

Upon request, we will delete or anonymize your data unless retention is required by law.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically. The latest version will always be available on our website. If significant changes are made, we will notify users via email or website alerts.

15. Contact Information & Data Protection Officer (DPO)

For questions or concerns regarding this policy, you may contact our Data Protection Officer (DPO):

  1. Email: support@checktrusty.com
  2. Office Address: Trusty Marketing Services - FZCO, Dubai, UAE